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What's wrong with Business Rule Engines and Expert Systems?

One of the biggest obstacles we face in the Business Rule Management industry is that rule engine/expert system software tools are "that good".

  • Some companies just can't believe all the "claims" that we (the BR software vendors and BR consulting firms) make, so they go away and don't buy. They think our "claims" are "hype".

  • Some companies do believe all the claims and immediately see the power and value that Business Rule Engines and Expert Systems can add. Then the IT side realizes that "business people writing rules" really means "IT people don't have to". So all too often some IT People raise technology issues and concerns such as Top 10 Reasons Why We Should Not Manage Business Rules or use Business Rule Engines that slow down or derail the whole effort.

  • Some companies that have figured out how to "do rules right" and really leverage BRE/ES technology get so much value out of it that they just don't want to talk about it. Some clients don't want to stake a "claim" - - they prefer to stay under the radar and keep firing away (no pun intended) at their competition. If you had a secret competitive edge, would you tell your competition? (See: "Expert systems didn't really go away. They went undercover.")

So even though there are lots of BRE software vendors and a few visionary niche methodology/consulting vendors that Gartner calls "Satellite Methodology Vendors" like BIZRULES.COM (shameless plug!), one of the challenges we face is that our solutions and technologies are "so good" that clients won't tell, and potential clients won't believe.

For 20 years, people in this industry have been trying to solve this problem. I wish I knew the answer.

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